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| Certified by GoDaddy.com The #1 Domain Name Registrar |
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Your appraisal is based on a variety of factors related to the name
itself. We have compared the name to recent sales of similar domains,
evaluated recent market trends, and applied a desirability factor based on
these trends. Your appraisal is backed by the #1 Domain Registrar in the
World, GoDaddy.Com.
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Determining a Domain Name's value is crucial in today's marketplace. As
more people worldwide become interested in domains, the demand for high-quality
names has increased, driving up prices significantly in the past six
months. Our rating methodology includes metrics found at all domain
appraisal sites as well as proprietary factors available only from the #1
registrar in the world, GoDaddy.com
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Factors
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Value
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Rating
(Scale:1=Low, 5=High) |
| Top Level Domain (TLD) |
COM |
5 |
| Length |
13 |
3 |
| Number of Words |
2 |
4 |
| Number of Hyphens |
0 |
5 |
| Numeric Characters |
0 |
5 |
| Desirability |
426 |
426 |
| ( Scale: 0.0 - Infinity ) |
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Top-Level Domain (TLD): Generally,
the .com TLD is the most sought-after amongst buyers and will ensure the
highest value of a given domain. Other popular TLDs, such as .net and
.org, might limit the versatility of the domain, implying a certain type of
site reside on the domain. In some cases, a country code TLD (ccTLD) will
be more applicable than a generic TLD.
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Length: Generally,
shorter names are more valuable when compared to longer length names.
Shorter names are easier to remember, but they are also more scarce.
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Number of Words: Generally,
domain names comprised of words are better than a name made up simply as a
combination of letters. Long names with several words are typically not as
valuable as shorter names with fewer words because shorter names are easier to
remember.
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Number of Hyphens: Names
without hyphens are more valuable than their counterparts
because they are thought to be easier to remember and type.
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Numeric Characters: Names
that contain a combination of letters and numbers are typically less valuable
than domain names that are either all alphabetic characters or all numeric.
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Desirability: Domain
name value is based on the demand for a particular name. Domain names
that are suitable for niche markets will have fewer interested buyers than
names that relate to a broad market, decreasing the value of the name.
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One
of the best tools for determining value is comparable sales. Our appraisals are
largely weighted on recent comparable sales in secondary markets, including The Domain Name Aftermarket®.
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Domains that contain words or phrases that are particularly "en vogue" may catch potential buyers' attention. Such domains, however, may lose their value as current trends change. Additionally, because some listed domains include the Web site content that resides on the domain, those domains may also
retain their present search engine ranking after the domain sale concludes.
A domain that holds a high ranking for attractive keywords with the
Internet's leading search engines (e.g., Google, MSN, and Yahoo!) will be
particularly attractive to potential buyers. Note: Search engine rankings
are subject to continual changes and any change to the content of the Web page
may impact its search engine ranking.
Domains also have intangible factors (emotional attachment, personal value, investment in branding, etc.) to consider that may not be reflected in the appraisal price.
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| GoDaddy.com
Certified Appraisal Number
106552
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07/13/2007 |
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